Social media ranking: Salzburg and Graz in direct duel!

Social media ranking: Salzburg and Graz in direct duel!

Schloss Seeburg, Österreich - The social media League 2024/25 is currently analyzing the digital activities of the Austrian Bundesliga clubs and, on this basis, creates a ranking. This initiative is borne by Laola1 Seeburg.

The IFI specializes in football-specific training and further education as well as consulting in professional football. The private university Schloss Seeeburg also offers a part-time study in the field of sports and event management. The ongoing assessment shows that the digital presence for the perception of the clubs is of considerable importance.

Current status of the social media ranking

Red Bull Salzburg and Sturm Graz lead the ranking with 63 points each and a social media index (SMI) of 3.00. While Salzburg achieves high ranges and follower numbers, Sturm Graz convinces with high interaction rates and growth. The clubs LASK, TSV Hartberg and Austria Klagenfurt are also characterized by digital strength, although they are not one of the top six in the sporting rating.

connection between digital success and sporting performance

The connection between digital and sporting performance is interesting. While Sturm Graz is both digitally and sporty at the top, Red Bull Salzburg is found in third place in the sporty table. These deviations make the analysis of the social media league particularly relevant.

The investigation offers an additional perspective on the performance of the clubs away from the field and underlines the meaning of visibility in the digital world. Experts emphasize that a strong digital occurrence for the overall perception of a club and the connection between media presence and sporting success is decisive.