Red Bull becomes the main sponsor at the Atlético Madrid - a milestone in football!

Red Bull becomes the main sponsor at the Atlético Madrid - a milestone in football!

Riyadh Air Metropolitano, Madrid, Spanien - On January 9, 2025, the Spanish top club Atlético Madrid announced a historical agreement with Red Bull. The Austrian beverage company will act as one of the main sponsors in the future. This partnership, which runs until June 2027, marks an important step for football in Spain because it is the first comparable sponsorship contract in the Spanish league. With this alliance, Red Bull is now among the four largest sponsors of the club, such as laverdad.es reported.

Financial stability and international charisma

The deal will strengthen the financial basis of the Atlético Madrid and increase its international visibility. Red Bull will not only be present in the stadiums, but also ensure that products from the brand are offered during the games and events in the Riyadh Air Metropolitano stage. This will significantly enrich the audience experience, according to the management of the club. In particular, expectations regarding the future transfer of ownership of shares to Red Bull are interested in the club tour.

In addition, the deal highlights Red Bull's strategic ambitions in sports, which are already underlined by engagements in several successful football clubs such as RB Leipzig and Red Bull Salzburg. Laola1 To further expand brand presence.