The future of the cockpit: holographic hud revolutionizes car driving!

The future of the cockpit: holographic hud revolutionizes car driving!

Oberkochen, Deutschland - The car display change is in full swing! Zeiss and Hyundai Mobis have announced their cooperation on the development of a revolutionary holographic head-up display (HUD). This innovative system will enable vehicles to project information directly onto the windshield, so that the driver is less distracted on the way. While BMW has already presented a similar technology with its Panoramic Vision, the new Hud of Zeiss and Hyundai Mobi's breath of fresh air brings into the automotive industry.

The HOLOGRACH HUD uses a special film by Zeiss in combination with a projector technology from Hyundai Mobis in order not only to display draft-relevant data, but also navigation and infotainment content. One decisive advantage: the content is only visible from certain perspectives, which minimizes distractions by the passenger. Series production is sought for 2027 with the aim of establishing this technology as a standard. According to Zeiss, the Hologrographic Hud consumes 40 percent less electricity than conventional LCD screens, which results in an improvement in range for electric cars. In addition, the system also offers advantages in relation to recyclability.

technological challenges and market opportunities

ZEISS is known as an international leading company in optics and optoelectronics. With an annual turnover of 10 billion euros in the last financial years and a strong investment of 15 percent of total sales in research and development, the company sets standards in the industry. Zeiss's innovative strength not only promotes technology, but also ensures market leadership within the highly complex automotive and semiconductor industries. As a pioneer in the lithograph that is used in the chip industry, Zeiss also offers solutions that go far beyond automotive technology, thus strengthening its global presence with more than 44,000 employees in around 50 countries.

With the introduction of the HOLOGRICHIC HUD, Zeiss is making another innovative path and shows that the future of vehicle technology is in smarter solutions and sustainable use, while competitors such as BMW are also pushing to the top of the market. This could mean the end of the big displays in the cockpit for future drivers.

krone and Zeiss These exciting developments in the automotive industry.