Strong women conquer the stage: look! Beauty Awards 2025 celebrated!

Strong women conquer the stage: look! Beauty Awards 2025 celebrated!

Park Hyatt Vienna, 1010 Wien, Österreich - On Friday evening, April 4, 2025, the "Look! Beauty Awards 2025", which was eagerly awaited, took place in the Park Hyatt Vienna, in which around 250 guests from the Austrian beauty and media world came together. The event was led by the moderator Silvia Schneider and pursued the goal of honoring personalities and brands who significantly shape the beauty industry. The audience voting of the look! Readers decided on the award winners and ensured a lively atmosphere in the elegant location.

The evening praised remarkable individuals, including Erika Freeman, who was awarded the "Lifetime Power Award" for her influence as a psychoanalyst. Birgit Schrowange received the "Women Empowerment Award" for her open use of aging and showing gray hair on TV. Ana Jaksic was recognized as a "best make-up artist" of the year, while Sabine Apfolterer received the title "Beauty visionary of the year" for her focus on naturalness. Milva Spina was recognized as a "Beauty Role Model of the Year", and Nadine Mirada received the award for "Lifestyle & Beauty Influencer of the Year" for her positive message as a curvy influencer.

The winners in detail

• Erika Freeman : Lifetime Power Award
• Birgit Schrowange : Women Empowerment Award
• Ana Jaksic : Best Make-up Artist of the Year
• Sabine Apfolterer : beauty visionary of the year
• Milva Spina : Beauty Role Model of the Year
• Nadine Mirada : Lifestyle & Beauty Influencer of the Year

Prominent guests of the evening, including the TV talker Vera Russwurm and media manager Hans Mahr, emphasized the importance and influence of strong women in the beauty industry. The event fell into a context in which new trends and innovations in the beauty industry are increasingly coming to the fore. According to rixincosmetics , the market for beauty and personal care products is growing by 3.37%annually, with sales of over 677 billion US dollar to forecast.

Current trends in the beauty industry

The developments in the beauty world clearly show a focus on sustainability, diversity and anti-aging. Sustainable ingredients and methods, such as the use of biosynthetic materials, are the focus of the industry. Interest in natural and biological products is growing strongly; The market for organic beauty products will be estimated at over $ 15 billion by 2025.

Another trend, as in the report of Cosmetics Association , new evaluation procedures are based on products as well as on online voting. At the event in Munich, for example, 116 products were awarded and presented innovations from the industry.

The demand for inclusive products that meet diverse skin types, and the rapid development of new beauty technologies, such as AR and AI-based applications, shape the discussions and innovations in the beauty world. These dynamic trends show how strong social media and technological advances influence the industry and create new opportunities for brands and influencers.