ORF on success course: record market shares and strong ties!

ORF on success course: record market shares and strong ties!

Laimgrubengasse 10, 1060 Wien, Österreich - The ORF presents impressive key figures and successes: In a meeting of the foundation council on March 13, 2025, ORF general director Roland Weißmann reported on the positive development of the company. "The ORF is the market leader in all media genera," said Weißmann and emphasized that thanks to its savings and restructuring course, the station was on the move. With a market share of 40.4 percent in January and 39.6 percent in February 2025, ORF has reached the best odds on television for over a decade. The ORF also achieves remarkable 60 percent market share on the radio, such as orf.at reported.

successful transformation of the ORF

The "Invest and Reshape" program of the ORF focuses on two essential columns: program investments and cost cuts. Overall, the ORF plans to implement further savings of 220 million euros from 2027 to 2031, which turns out to be the greatest challenge in the history of the company. Despite this hurdle, the ORF must continue to guarantee the acceptance and relevance of its programs in order to reach a large audience, emphasized in his speech to the public council on March 6, 2025. "The financing of the ORF is sustainably regulated," he noted, but sees challenges due to the potential non-valorization of the ORF contribution from 2027.

The ORF Voice Council study 2024 shows that 75 percent of those surveyed on ORF see a respectful way of dealing with guests. Another 67 percent find that the broadcaster provides comprehensive information about current events. These values support the role of ORF as an indispensable source of information for the Austrians. With daily access numbers of 3.6 million viewers on television and 4.5 million listeners on the radio, ORF remains a dominant force in the media landscape, while the streaming platforms flourish with 387 million minutes of use per month. As apa.at use at least one offer of the ORF pro inside Month.