Technology giant softswiss reveals customer needs of the future!

Technology giant softswiss reveals customer needs of the future!

Gzira, Malta - Softswiss, a leading technology company, has recently published important findings from a customer survey, which was carried out by Kantar in November 2024. According to the survey, the wishes and expectations of tech operators are crucial for the selection of a technology provider. Valentina Bagniya, Chief Marketing Officer from Softswiss, emphasizes the need for a deep understanding of customer needs: "The provision of exceptional products begins with a profound understanding of customer needs and expectations." The survey shows that personal recommendations as the main source of information on the online entertainment industry play an outstanding role, which underlines the strategy of partner education and networking in the industry, such as ots.at reported.

innovations and expansion

Since its foundation 15 years ago, Softswiss has redefined the standard in the Igaming industry and is known for its groundbreaking products, including the first B2B IGAMING platform optimized for Bitcoin. The company, based in Malta, employs over 2,000 people worldwide and relies on transparency and quality in its services. The latest developments and the focus on technological innovations, such as the game aggregator product that processes bets worth over 13 billion euros per month, show the commitment of softswiss for innovation, such as maltatoday.com. The company's CEO emphasizes that in an increasingly regulated global environment, new opportunities arise and the company focuses on making the industry more transparent and responsible.