Austrians love their coffee: 2.75 cups every day on average!
Austrians love their coffee: 2.75 cups every day on average!
In Austria, coffee is not just a drink, but an integral part of culture and everyday life. According to a current survey, the population consumes an average of 2.75 cups of coffee per person. Over 74.8 % of Austrians enjoy this enjoyment at least once a day. Coffee consumption in western federal states such as Tyrol, Vorarlberg and Salzburg, where an average of 2.98 cups are drunk every day are drunk. This comes from the data of 5min .
In comparison, the daily coffee consumption in Vienna is 2.58 cups. Interestingly, only 69 % of the population drink coffee every day. Older generations, especially people over 70, prefer to consume at home or in the coffee house, while younger age groups under 30, such as the 15-29 year old, are particularly interested in "coffee to go".
age groups and consumer behavior
The survey also shows significant differences in coffee consumption depending on the age group. The 50- to 59-year-olds consume an average of 3.24 cups a day, while the 15- to 29-year-olds only drink 2.16 cups. Another remarkable trend is the increase in the preparation of classic filter coffee in the younger age group, which has increased by 10 %. Around 11 % of coffee drinkers are now using plant milk alternatives.
As the Tchibo coffee port shows, coffee is often perceived as a pleasure and part of the morning ritual. When asked about the most popular types of coffee, espresso and milk coffee (melange) are at the top. Here, 78.2 % of those surveyed rely on purchasing in the supermarket. With regard to the price willingness, 22.8 % of consumers do not want to spend more than € 12.99 per kilogram of coffee, while 15.8 % are willing to invest up to € 20.00.
variety of preparation and pleasure orientation
Austria has established itself as one of the leading countries in Europe, with a coffee consumption of 7.2 kilos per capita and year. In total, this corresponds to a per capita consumption of around 162 liters per year. The enjoyment of coffee as a quality product is important to the Austrians. Current trends show growing demand for cold brew creations and more sustainable product alternatives.
The preparation options are diverse and range from espresso to latte macchiato to various cold brew variants. Fully automatic machines and electrical espresso machines now make up 46 % of the coffee machine market. This supports a growing popularity of coffee preparation in households, whereby the proportion of households with capsule machines from 11.7 % in 2009 to 44 % in 2019, as reported from DetailsOrt Österreich Quellen
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