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Copenhagen: Business trips in Europe reach 360.4 billion euros!
Spending on business travel in Europe is increasing, but remains behind pre-Corona levels. Insights from the GBTA/VDR Congress.
Copenhagen: Business trips in Europe reach 360.4 billion euros!
In a spectacular start in Copenhagen, where the four Nordic business travel associations welcomed the 1,300 participants of the GBTA/VDR Congress in national costume, the current situation of business travel in Europe will be highlighted. Spending on business travel will reach an impressive 360.4 billion euros this year. But despite this increase, the number remains far behind pre-coronavirus levels.
These expenses reflect the costs that companies incur for their trips. Experts warn: While there is growth compared to 2023, the industry's recovery is far from complete. The uncertainties and challenges plaguing the business travel industry are enormous, and conference participants heatedly debate the reasons for this stagnating development.
Insight into the challenges
The discrepancy between increasing spending and pre-Corona levels raises questions. Participants agreed that while the industry is making progress, it faces significant obstacles slowing the return to normality. The congress provides a platform to analyze these challenges and develop strategies to improve the situation. The discussions are characterized by the urgency of finding innovative solutions to optimize business travel experiences again.