BYD presents new luxury sports cars at China's largest car fair

BYD presents new luxury sports cars at China's largest car fair

Shanghai, China-The Chinese electric vehicle manufacturer BYD recently exceeded the sales figures of the long-time market leader Tesla and has now specialized in the segment of luxury sports cars. With the presentation of the new Denza Z, a striking model in a deep blue, the company strives to assert itself against high-priced western brands such as Porsche and Mercedes-Benz.

the unveiling of the Denza z

The performance took place as part of the Auto Shanghai, the largest automotive fair in China, which attracts numerous national and international automobile manufacturers and a large number of journalists. Before unveiling the Denza Z, the sporty vehicle was wrapped in a black cover and was accompanied by Wang Chuanfu, the founder of BYD and one of the most famous entrepreneurs in the country.

technological innovations in the Chinese EV industry

The fair emphasizes the technological performance of the booming electric vehicle market in China, which surprised the western competition not only through the speed of its innovations and growth, but also by the quality of its offers.

BYD as the market leader

BYD is undisputed market leader in the Chinese EV sector and exceeded Tesla last year in global sales. The company continues to expand its lead over the American manufacturer in the domestic market, where the majority of its vehicles are sold. Tesla, on the other hand, has reported an unexpectedly severe decline in the quarterly sales, since it is faced with challenges such as the trade war under Trump and a sunken consumer interest.

Denza as a premium brand

The Denza brand, originally founded as a joint venture with Mercedes, is now fully operated by BYD and has celebrated its market entry in Europe this month. While the BYD's core range includes rather inexpensive electrical and hybrid vehicles, the Denza line demonstrates the company's ambitions to expand the portfolio and penetrate other market segments. The Denza N9, a flagship SUV, was recently launched at a price of 389,800 Yuan (approx. 53,453 US dollars), while the popular BYD model Song Plus SUV begins at around $ 18,500

The future of BYD

BYD has set itself ambitious goals to double its sales out of China to over 800,000 vehicles outside of China. The company plans to use its cost advantages by mounting the cars in local markets. Despite the high tariff of the European Union on EV imports from China, which are due to unjust subsidies, BYD recorded a sales increase of 60 % in the first quarter of 2025 and sold over a million new energy vehicles.

technological progress of the company

In February, BYD presented the “God’s Eye”, a progressive driver assistance system that competes with Tesla's full autonomous driving, and at no surcharge for most vehicles in China. In addition, a battery charging technology was presented last week, which adds 250 miles within five minutes and thus clearly exceeds the Tesla supercharger.

final view

In a time when the global automotive market is challenged by trade conflicts and increasing competition, BYD continues its course for expansion and innovation. The impressive sales figures and technological innovations make the company a serious player in the global electric vehicle market.