Streaming booming: Austria's music lovers hear record numbers!

Streaming booming: Austria's music lovers hear record numbers!

The domestic music market is booming! In Austria, sales of 254 million euros were achieved in Austria, with streaming dominated with a whopping 85.1 percent. This can also be seen in the impressive number of 21.1 billion streams of songs that were available this year via platforms such as Spotify and Apple Music. In comparison, the CD, which still generated sales of 14.5 million euros, has a decrease of 18.5 percent. The vinyl sound plates, on the other hand, experienced a strong comeback with an increase of 6.5 percent to 13.1 million euros and could even overtake the CD as a second-reference test in the coming year, as the Managing Director of IFPI, Franz Medwenitsch, expressed to the APA

streaming as a growth factor

growth in music streaming is also reflected in a current international survey. On average, people now spend 20.7 hours a week with listening to music, with 73 percent of fans use licensed streaming services. This development is favored by a variety of music genres and an attractive price-performance ratio. Pop remains the most popular genre direction, followed by rock and hip -hop/rap. In addition, the survey shows a clear rejection against the use of artificial intelligence to imitation musicians, since 80 percent of the respondents consider human creativity essential. This is in the context of the upcoming EU Artificial Intelligence Act, which could reform the challenges and opportunities for the music industry, as Medwenitsch reports.

This developments realized that the music industry, supported by streaming platforms and a diversified revenue structure, is leading new heights. The variety of music consumption forms also shows that the industry can act more flexibly and more dynamically than ever before. While the fight against music piracy has to be continued at the same time, the positive trend in consumption remains unbroken, as both vienna.at href = "https://www.puls24.at/news/ententainment/es-werd-mehr-gehoert-und-immer-oefter-getramt/315435"> puls24.at