Styrian winegrowers rely on quality: A look into the future of wine!
Styrian winegrowers rely on quality: A look into the future of wine!
The wine industry is at a turning point: In Styria and Chianti, winegrowers are fighting against increasing production costs and falling consumption. The Styrian winegrowers manage height 5,096 hectares, which is about eleven percent of the total Austrian vineyard area. In a remarkable step, a plant stop was imposed in order not to continue to burden the already saturated markets. The chairman of Wein Styria, Stefan Potzinger, announced that this measure has met with a positive response from the winegrowers and the EU checks whether a similar stop for other large wine countries such as France could follow. "With the increasing demand for high -quality wines, the Styrian wine in the international market could become a sought -after specialty," explains Potzinger. The Sauvignon Blanc in particular is developing into the main variety, even if the harvest in 2024 was small, it shows itself quality.
chianti consortium reacts to market developments
The situation in the Chianti is similar: the consortium there has reduced the hectares by ten percent in order to counter overproduction and declining sales. After a decline in sales by 14 percent last year, there is an urgent need for action. Giovanni Busi, the president of the Chianti consortium, emphasizes the challenges: "We have not experienced a normal year since 2017. The alarm bells ringing," says Busi. While prices rise slightly, production costs have increased dramatically, which means serious difficulties for the winemakers. In this reduction in hectares, the consortium sees a necessary step so as not to further increase the stocks, and thus reacts to the urgent problems of the industry. In Chianti as well as in Styria, the search for high quality wines becomes a central topic.These developments are not only shown in regional markets, but are part of a more comprehensive trend in the wine industry that is emerging worldwide. The quality is becoming increasingly important, while the quantity declines and challenges for the producers are the order of the day, as well as Orf Styria and Wein+ report.
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| Ort | Steiermark, Österreich |
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