Vienna starts humorous campaign for healthy aging!
Vienna starts humorous campaign for healthy aging!
Viennese health promotion - WIG is now starting the “Exactly Age” campaign, which is dealing with “healthy aging” with the annual focus of 2025. The aim of this initiative is to strengthen health promotion for the older generation and thus increase the number of years in good health. It is emphasized that it is never too late to do something for your own health. A health -promoting lifestyle improves well -being in old age.
International expertise, such as described in the Robert Koch Institute (RKI) health monitoring, support the efforts to agree healthy. In Germany, the RKI carries out continuous health studies that aim to offer older people the chance to get healthy and actively older (
- Exactly at the right age for new friendships: People are encouraged to establish new social contacts and take part in activities.
- exactly at the right age for more balance: movement is highlighted as important for physical fitness and inner balance.
- Exactly at the right age for good taste: A balanced diet that can be enjoyable is put into focus.
The campaign is implemented in cooperation with the city of Vienna Marketing (SWM) and uses print media, digital displays, out-of-home advertising and social media to achieve as many Viennese as possible.
Health aspects of aging
The campaign is part of a more comprehensive trend that is also pursued at the national level. Between 2021 and 2024, the health study "Health 65+" runs, which deals especially with health issues for people aged 65 and over. This study not only captures physical, but also mental health as well as far-reaching influencing factors such as covid-19 diseases, nutrition, physical activity and social support ( bioeg.de ).
The results of such studies are crucial to develop targeted health promotion measures that meet the needs of older people. The extensively collected data, for example for the loneliness or use of offers, only give a outlook on what the health situation of older people looks like during and after pandemic
Overall, the efforts show how important it is to actively promote health in old age at both local and national level. "Exactly at the right age" is not just a slogan, but a call to use the possibilities of health promotion and to make age positively.
| Details | |
|---|---|
| Ort | Wien, Österreich |
| Quellen | |
Kommentare (0)