Streaming revolution starts: Free music on freestream.at from July!

Streaming revolution starts: Free music on freestream.at from July!

In a time when the media landscape is subject to rapid change, the Kronehit radio station has announced significant innovations. Rüdiger Landgraf, who has headed the "Strategy, Research and Digital Developments" staff for a year and was previously 14 years of the program director, announced the launch of the new streaming platform "Freestream.at" on July 1, 2025. This platform will not only offer a selection of music channels in various genres free of charge, but will also be aimed at a wider audience that wants to listen to free music. The platform will be accessible via the Kronehit app and the website and promises a advertising -financed model in which short recordings can be heard every 25 minutes.

and while Kronehit is going on with innovations in the digital media world, a current Nielsen study shows that media consumption in Germany is changing. According to the investigation, 77% of Germans now use video streaming services weekly, which corresponds to an increase of 7 percentage points compared to the previous year. These changes mean that streaming services are used for the first time more than traditional television. Especially in the age group of 18-34 year olds, streaming growth has a remarkable increase of up to 92% weekly use.

The change in media use

The study by Nielsen, published on June 3, 2024, shows that the daily visual participations on public broadcasters, such as ARD and ZDF, have dropped to 39%, while the weekly visual participation is 73%. This makes it clear that the traditional media are under pressure, which is due to the advancing digitization and the variety of streaming offers. Although 92% of 18-34-year-old streaming services use, the mutual competition between platforms such as Netflix, Amazon Prime Video and Disney+, all of which fight for the favor of the audience.

In the context, a report by Deloitte illuminates the future of the television and video industry, which faces several challenges. There are considerations whether global platforms will dominate the media markets or whether a diverse ecosystem can develop, in which traditional providers also play significant roles. The study emphasizes that long -term forecasts in this rapidly changing market landscape are particularly difficult.

innovation and adaptability in Kronehit

With the introduction of "freestream.at" and the agile program design, Kronehit sets new standards in the radio and streaming industry. Landgraf emphasizes that the music program is adapted to current trends weekly. In addition, the company starts four new digital radio stations: Radio Red Weiss Red, Radio Super 80s, Eurodance X-Press and Pirate Radio. Such niche programs are becoming more and more important and prove that Kronehit successfully put the lessons from the past twelve months into practice in order to respond more efficiently to the needs of the listeners.

Overall, the market shows both streaming and traditional media that adaptability and ability to innovate are crucial in order to exist in the digital age. While the interest in streaming offers continues to increase, both new and old media companies have to develop strategies in order to remain relevant and to meet the growing expectations of their users.