Austria: The new darling of Germans - vacation trends on the upswing!

Austria: The new darling of Germans - vacation trends on the upswing!

Österreich, Land - according to the German travel analysis , Austria is the most attractive travel destination for vacationers from Germany. In 2024, 2.93 million Germans traveled to the Alpine Republic for at least five days, which corresponds to an impressive 16 % increase compared to the previous year. Travel expenses even increased by 25 % to a total of 3.76 billion euros. "These figures confirm the high attractiveness of Austria for German vacationers," said Astrid Stharnig-Staudinger, CEO of Austria advertising. Short trips to the neighboring country are particularly in demand, with 3.5 million trips of two to four days, and here too there was a slight plus of 3 %.

Travel analysis shows that the Germans primarily appreciate activities in nature and culinary experiences in Austria. Hiking, cycling and swimming are particularly popular in summer, while skiing and snow hikes are in the foreground in winter. In return, according to another study by the Research Foundation and Travel (for) of Germans this year, their travel costs are ready as before, and 17 % are ready, and 17 %, and 17 % are ready, and 17 % even to spend more. Vacation is very important to many, even before new purchases such as clothing or cars.

most popular holiday destinations

In the investigation, the forth also found that Spain is still the most popular foreign travel destination, followed by Italy, Turkey and Greece. Austria was able to push Croatia to sixth place. The number of domestic trips was significantly lower in 2024 with 16.1 million trips compared to trips abroad, although 76 % of Germans decided to travel abroad. Interest in travel remains necessary, and although there are concerns about increasing prices, the desire to travel remains unbroken, which also encourages the tourism industry in Germany to expand its offers.