MediaMarkt revolutionizes logistics: Large project for faster deliveries!

MediaMarkt-Saturn is currently optimizing its processes in logistics and IT to increase efficiency and improve customer service. As part of this project, the large project "Omnichannel Spine" was launched, which aims to optimize the supply chain and modernize the processes.

A central component of this initiative is the installation of a new car system that is to be set up in the central warehouse in Göttingen this year. MediaMarkt-Saturn is planning a departure from historically grown decentralized structures in the IT and supply chain, which should lead to a significant improvement in the logistics processes, such as Food newspaper reported.

optimization of the omnichannel strategy

The introduction of the omnichannel spine project is not only a reaction to internal challenges, but also part of a more comprehensive strategy that is derived from the results of the Google Omnichannel Excellence study. This study, such as MediaMarktSaturn describes valuable insights into the requirements and expectations of modern customers and should serve as a guide for the future evolution of the Omnichannel strategy.