Magenta Telekom relies on fiber optic expansion and fast internet for everyone!

Magenta Telekom relies on fiber optic expansion and fast internet for everyone!

Österreich - Magenta Telekom goes on the offensive and starts a comprehensive campaign to position yourself as a leading technology driver in Austria. This is followed by the recent success at the Ookla Speedtest Awards 2024, in which the company was awarded the fastest internet and the best 5G network in the country as a provider. "Whatever connects you-we connect-with the fastest internet and 5G network in Austria," announces the TV spot of the campaign, which was developed by the Vienna Agency Kubrik in order to underline the company's versatility and reliability. By 2030, Magenta is planning to invest two billion euros in fiber optic expansion in order to implement gigabit speeds for 2.5 million households and companies. Details for this are taken from the report on Leadersnet.at

success in the entire telecommunications market

Deutsche Telekom also lets itself and presents itself as a dominant player in the German telecommunications industry with 17 test victories. Independent institutes and specialist magazines certify Telekom first-class services in areas such as mobile network, landline, TV offer and customer service. "Telekom makes customers fans," emphasizes Wolfgang Metze, Managing Director of private customers Telekom Germany. The company celebrates its success with a humorous campaign that slogans like "Test winner is written with T", the company celebrates its success and positions itself as the best provider in Germany. This is supported by a cross-media implementation in print, online and TV from mid-December, as in the report of pr-Agent.Media

These strategies of both telecommunications giants aim to further consolidate their market position and convince customers of their offers. The focus on digital infrastructure and outstanding service will not only influence competitive conditions in Austria and Germany, but also place the foundations for future developments in the industry.