Ledo Macho ice cream in Interspar and Spar-a creamy pleasure!

Ledo Macho ice cream in Interspar and Spar-a creamy pleasure!

From now on, Austrian ice lovers can look forward to a new delicacy: Interspar and Spar have included the popular Ledo "Macho" ice cream in their range. This popular ice mark, which has its origin in the Balkans, is offered in all branches and imagines chocolate and vanilla in the seductive flavors. At a price of 1.90 euros per serving, the ice promises an unforgettable taste experience with its creamy core and the crispy chocolate cover. These special characteristics have already given the “macho” ice cream cult status. kosmo reports that the introduction of the product is an interesting addition to the already diverse selection in the supermarkets.

The increasing popularity of ice cream is not just a trend in Austria. Industry analyzes show that the European Ice Cream market from 2019 to 2029 is expected to achieve an annual growth rate (CAGR) of 4.87%. This is promoted by an increasing demand for low -fat, natural ice creams, which are also high quality in terms of taste. The largest markets within Europe are Germany and Russia. Mordor Intelligence emphasizes that innovative flavors and the premiumization of ice cream also contribute to the growth of the market.

market development and trends

The trend towards premiumization shows the growing preference of consumers for crafted ice cream, such as Italian gelato, and luxurious ice desserts. This is in accordance with urbanization and technological progress in the dairy industry that offer new opportunities for the production of ice cream. The consumption of ice as a leisure product is becoming increasingly popular, which continues to drive growth.

The companies react to these trends by launching new products to meet the requirements of consumers after healthier and reduced calorie alternatives. For example, Nick’s secured $ 30 million for the expansion of its sugar-free ice products. Ben & Jerry’s also launched a new milk -free ice cream in 2021 to take this development into account.

consumer behavior of consumers

Consumers are now looking for ice cream with natural ingredients and prefer products that contain fewer calories. This has significantly increased the demand for ice cream and health -conscious options. In addition, market research shows that innovative types of ice cream that meet the needs of a health -conscious clientele are becoming increasingly important.