Shirin David surprises with new iced tea: DirTea is celebrating a fantastic comeback!

Shirin David surprises with new iced tea: DirTea is celebrating a fantastic comeback!

In an exciting event, Shirin David recently presented her new iced tea under the brand “DirTea”. This reboot delights fans and shows the comeback of a popular product. The bottling is carried out by the traditional Pfanner company from Lauterach, which generated great sales of 455 million euros in 2024. Managing director Peter Pfanner highlights the investments in modern production processes and new technologies, which contribute significantly to the company's success.

The new varieties “Boost”, “Reload” and “Glow” are available in Germany for the first time and promise more than just refreshment. With the slogan “Ice Tea with Benefits”, DirTea combines directly brewed tea with vitamins and functional ingredients. 'Boost' with mango-passion fruit and green tea offers caffeine and vitamin C, which is said to reduce tiredness. “Reload” combines peach and raspberry in a black tea base and supports energy metabolism thanks to its six vitamins. The Glow variety combines strawberry mint and hibiscus rosehip tea and contains biotin and zinc for healthy skin, hair and nails.

DirTea – A comeback with added value

Shirin David, who was born in Hamburg in 1995, is known beyond the music scene as an entrepreneur and influencer. Her impressive fan base and successful career, including two number one albums in Germany, make her an influential figure in the industry. She launched her first iced tea, DirTea, on August 16, 2022, which caused a stir with flavors such as Wet Peach, Busty Blueberry and Candyshop. Over 20 million cans were sold in the first six weeks, underlining the high demand and popularity of the product.

The main ingredient of the original DirTea is sugar, followed by water and fruit juice from concentrates. Two of the varieties on offer contain alcohol, which only allows them to be sold to people aged 16 and over. A 500 milliliter can has 180 calories and contains 43 grams of sugar. The price for a can is around 1.29 euros. DirTea is available in supermarkets such as Edeka, Rewe and Netto.

A look into the iced tea market

A recent report highlights trends in the iced tea market, which is increasingly moving towards functional beverages. Consumers prefer iced teas that offer health benefits in addition to refreshment. DirTea's new product line seems to meet exactly this demand and could bring a breath of fresh air to the market. Loud Mafowerk In particular, products with added value and healthy ingredients are on the rise.

DirTea's comeback is being greeted with enthusiasm not only by Shirin David himself, but also by fans and influencers on social media. A recently released commercial has already sparked positive reactions and shows great interest in the new flavors. The mix of social media and innovative products could prove to be a key factor in the success of Shirin David's iced tea.

For anyone looking for a refreshing drink with added benefits, DirTea could be the perfect choice as Shirin David continues to cement her place in the beverage industry.