Shirin David surprised with a new iced tea: Direa celebrates grandios comeback!

Shirin David surprised with a new iced tea: Direa celebrates grandios comeback!

In an exciting event, Shirin David recently presented her new iced tea under the "Direa" brand. This restart inspires the fans and shows the comeback of a popular product. The filling is carried out by the traditional company Pfanner from Lauterach, which in 2024 generated a great turnover of 455 million euros. The managing director Peter Pfanner emphasizes the investments in modern production processes and new technologies that make a significant contribution to the success of the company.

The new varieties "Boost", "Reload" and "Glow" are available for the first time in Germany and promise more than just refreshment. With the slogan "Ice Tea With Benefits", Dirtea connects directly brewed tea with vitamins and functional ingredients. "Boost" with mango maracuja and green tea offers caffeine and vitamin C, which is supposed to reduce tiredness. "Reload" combines peach and raspberry in a base made of black tea and supports the energy metabolism thanks to its six vitamins. The "Glow" variety combines strawberry mint and hibiscus hageboot tea and contains biotin and zinc for healthy skin, hair and nails.

dirtea - a comeback with added value

Shirin David, who was born in Hamburg in 1995, is known beyond the music scene as an entrepreneur and influencer. Your impressive fan base and the successful career, including two number one albums in Germany, make you an influential personality in the industry. Already on August 16, 2022, she brought her first iced tea, Dirtea, to the market, which caused a sensation with flavors such as Wet Peach, Busty Blueberry and Candyshop. Over 20 million cans were sold in the first six weeks, which underlines the high demand and popularity of the product.

The main ingredient of the original direa is sugar, followed by water and fruit juice from concentrates. Two of the varieties offered contain alcohol, which only allows the delivery to people aged 16 and over. A 500-milliliter can has 180 calories and contains 43 grams of sugar. The price for a can is around 1.29 euros. DIRTEA is available in supermarkets such as Edeka, Rewe and Netto.

A look at the Eisistee market

A current report emphasizes the trends in the Eisistee market, which is increasingly moving towards functional drinks. Consumers prefer iced teas that offer health benefits in addition to refreshment. The new DIRDEA product line seems to serve exactly this demand and could give the market a fresh wind. According to MafOwerk in particular are products with added value and healthy ingredients on the rise

The comeback from dirtea is not only enthusiastically accepted by Shirin David himself, but also by fans and influencers on social media. A recently published commercial has already triggered positive reactions and shows the great interest in the new flavors. The mix of social media and innovative products could turn out to be a key factor for the success of Shirin David's iced tea.

For everyone who is looking for a refreshing drink with additional advantages, Dirtea could be the perfect choice, while Shirin David is further strengthening her place in the beverage industry.