Oktoberfest at BMW WELLER: New BMW 1 Series impresses in Harburg!

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BMW WELLER celebrated the presentation of the new BMW 1 Series at the Oktoberfest in Harburg with traditional costume, games and culinary highlights.

Oktoberfest at BMW WELLER: New BMW 1 Series impresses in Harburg!

In Harburg, northern German flair meets Bavarian cosiness, because the WELLER car dealership has invited you to the Oktoberfest. Branch manager David Breuer and his team created a festive atmosphere in the premises on Buxtehuder Straße to present the new BMW 1 Series. With a combination of culinary delights and entertaining activities for the whole family, visitors were offered a varied program.

To celebrate the occasion, all employees wore traditional costumes. The guests present were able to enjoy a variety of food provided by Harburg's popular snack bar Bruzzelhütte. There was not only currywurst and pretzels, but also the famous white sausage. For the younger visitors, games such as throwing cans and face painting provided fun and enjoyment. At the same time, the goal wall of the Harburg old men's selection was set up, with every goal securing a donation to the German Muscle Loss Aid. David Breuer finally rounded up the amount and thus supported a good cause.

The premiere of the new BMW 1 Series

The highlight of the event was the presentation of the new BMW 1 Series, which is characterized by its sporty and dynamic design. The compact car offers remarkable efficiency and agile driving behavior that impresses both in city traffic and on the highway. Advanced assistance systems and a modernized interior raise the vehicle to a new level in the compact class. Despite the closure of the A7, around 400 enthusiastic customers and interested parties came to experience the vehicle up close and also take advantage of the opportunity to take a test drive.

The event not only offers the opportunity to get to know the new BMW 1 Series, but also to exchange ideas with like-minded automobile enthusiasts. Anyone who missed the event can make an appointment for a test drive at the WELLER car dealership in the coming days and see for themselves the advantages of the new model.

For further information about the event and the BMW 1 Series, those interested can visit the WELLER website or contact the car dealership directly. Contact options are available via telephone number 040. 766 091-0 or by email.

Visit WELLER Premium GmbH at Buxtehuder Str. 112, 21073 Hamburg, and experience the combination of tradition and innovation in the automotive sector. The exciting mix of festivity and state-of-the-art vehicle technology makes this event an extraordinary experience.