Financial worries: DSV Leoben threatens the BierenGpass in the stadium!

Financial worries: DSV Leoben threatens the BierenGpass in the stadium!

The regional league DSV Leoben is confronted with serious financial problems that could have a significant impact on the club experience in the coming season. Like laola1.at threatens to offer the fans no more beer. The reason for this is a new offer of the local brewery, which is classified by DSV chairman Peter Krenmayr as "completely unacceptable".

The club situation has further exacerbated due to a forced descent as a result of bankruptcy. Krenmayr is currently actively looking for alternatives and negotiates with other breweries to cope with this challenge. In an emergency solution, he suggests pouring beer from bottles to the fans to maintain the traditional stadium experience.

challenges of financialization in football

This situation at DSV Leoben is part of a larger trend in the football world, which is characterized by the financialization. According to Finanzwende-recherche.de , many clubs have to struggle with the printing of financial investors who often do not match the wishes of fans and athletes. The discussion is currently also fueled by an efforts of a new Super League, in which JPmorgan wanted to invest over three billion euros. This project met massive resistance from the fans.

With the financial influence, not only changes in the club management, but also a variety of challenges for the supporters are accompanied. Among other things, kick -off times and cost -saving measures have increasingly been postponed in favor of short -term financial profits. A look at Germany shows that it was difficult for a long time to grant financial investors, thanks to the 50+1 rule, which ensures a majority of the voice shares in the football clubs.

A look into the future

Despite this rule, however, more and more clubs are selling capital shares to investors. Between 1999 and 2018, the number of Bundesliga clubs who sold such shares rose from zero to twelve. Only a third of the German clubs have no investor integration. The German Football League also plans to get international investors in by selling media rights for the 1st and 2nd Bundesliga, which is based on resistance.

the DSV Leoben and similar clubs are faced with the challenge of asserting yourself within a complex financial environment, which is increasingly shaped by commercial interests. For the future, it remains to be seen how much influence financial investors will really win in German and international football and how this affects the traditional club life and the loyalty of fans.

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OrtLeoben, Österreich
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