Shop window for elegance: New Schiesser Store opens in Bern!

Shop window for elegance: New Schiesser Store opens in Bern!

Kramgasse 66, Bern, Schweiz - On March 27, 2025, Schiesser opens a new store in the historic Bernese old town. The address of the new business is Kramgasse 66 and offers a variety of high-quality day and nightwear products for women and men on an area of ​​111 square meters. The opening underlines the company's commitment to strengthen its presence in Switzerland, as CEO Sonja Balodis emphasizes. It emphasizes that the focus is on the spring/summer collection 2025, which includes fresh colors and modern design.

The new business is managed by a team of four that wants to offer customers personal advice and excellent service. The stores sign combines traditional brand values ​​with modern elements and is intended to create a holistic brand experience. Schiesser has been a leading manufacturer of laundry for 150 years and stands for quality, durability and comfort. In addition to the high -quality laundry for adults, the range also includes products for children with a strong focus on modern design and sustainable production, which means that the company meets its high standards.

diverse range for every occasion

The new store in Bern has a wide range of articles, including pajamas, underwear, bras, shirts, pants and bathrobes. The barrier -free access and the possibility of paying a card ensure that the visit is pleasant for all customers. For individual advice and service, trained specialists are available to help customers select the right products. If you have any questions or for appointment agreements, interested parties can contact the store on 031 311 91 12 or by email to store.bern@schiesser.com . A contact form is also available on the Website from Schiesser

background to the retail landscape in Switzerland

The opening of the new store takes place in a dynamic environment that offers both challenges and opportunities. According to Swiss Retail , Current studies show that retail in Switzerland is robust and is continuously developing. E-commerce is playing an ever larger role in the shopping landscape. The annual studies of the Swiss Retail Federation and other research institutes analyze trends and developments in retailers to offer entrepreneurs valuable insights.

Overall, the opening of the Schiesser store in Bern is an important step for the company and its brand, which continues to focus on quality and customer-oriented service. With the new business in Kramgasse, Schiesser not only wants to consolidate his market position, but also to continue the over 145 -year tradition of high -quality laundry production.