Pure inspiration: Marketing Club Austria presents the best campaigns!

Pure inspiration: Marketing Club Austria presents the best campaigns!

Village Cinema Wien Mitte, 1030 Wien, Österreich - Vienna. An exciting event marked the annual start of the Marketing Club Austria (MCÖ) in the modern premises of Village Cinema Vienna Mitte. Impressive marketing cases were presented on Monday evening that were awarded internationally. Vice President Niko Pabst ceremoniously opened the event while the participants were cared for with popcorn. Maximilian Mondel, board member of the MCÖ, led through the evening and presented the best international marketing campaigns. At the discussion about the presentations, experts such as Christian Gstöttner from the advertising agency Obscura, Yvonne Haider-Lenz von Vöslauer and Tamara Kager from Dentsu Austria were present, which rated the creativity and the degree of innovation of the campaigns presented.

insights into awarded campaigns

The palette of the cases presented was impressive and ranged from humorous approaches to memorable brand campaigns. Specsavers' humorous hearing aid advertising with Rick Astley in particular caused great interest. Yvonne Haider-Lenz noticed: "You feel totally caught", while Gstöttner praised the campaign as inspiring and implementable for domestic marketers. The Heinz Ketchup campaign against product decorations also met with enthusiasm: Haider-Lenz described it as "my absolute favorite case" because it deals creatively with frequent brand threat. The Uber campaign with Robert de Niro was discussed controversially, but was recognized as a clever, despite the criticism of its length.

Regina Loster, managing director of the MCÖ, summed up the first club evening of the year optimistic and emphasized: "A very exciting evening and a great inspiration for our members." This event is the start of over 40 planned events that will focus on various topics of marketing. With a solid basis of knowledge and innovative approaches accompanied by the marketing club Austria, the year 2025 is promising at the door, as well as wu.ac.at emphasized.