BMW's sudden backing: No commitment to KTM!

BMW's sudden backing: No commitment to KTM!

Oberösterreich, Österreich - The tensions around KTM AG increase! Just last week, an unexpected post from BMW on Instagram caused excitement when orange motorcycles and cars were depicted. It was immediately speculated whether this could be an indication of a possible investment in KTM. But the "Upper Austrian News" (OÖN) clarified: It was just a rash marketing campaign by over -motivated employees who had acted without consulting the company management.

At the same time, BMW completely withdraws from the conversations about financial participation in the insolvent company, as also reported by the OÖN. Although representatives of Bajaj, a partner of KTM, held talks with BMW, Bayern decided against starting. Last Tuesday, the creditors approved the redevelopment plan for KTM, which decisively depends on a payment of 50 million euros by Bajaj. Despite this important financial injection, the company remains dependent on other investors to secure its future.

other investors wanted

Despite the setbacks, there is still hope: reports reported to a number of interested parties in an investment in KTM. The need to secure financial support is crucial for the company's survival business in order to remain stable in the long term. KTM is under pressure to find solutions quickly because the company is positioned in a competitive market.