Viennese markets: visitor record with 32.8 million in 2025!

Viennese markets: visitor record with 32.8 million in 2025!

The Viennese markets are currently enjoying remarkable popularity. With a record of 630,555 visitors in May 2025, you have an increase of 19.5 percent compared to the previous year. Undergraded, this results in around 32.8 million visitors a year, which establishes the markets as central meeting points in the districts (Grätzl). These gratifying numbers were raised by the market office and show the great interest in the high -quality foods and the diverse gastronomy that the markets have to offer. In addition to classic stalls, numerous restaurants also take part in this trend.

The most popular market remains the fountain market in Ottakring with impressive 123,544 weekly visitors. This represents an increase of almost 22 percent to the previous year. The Viktor Adler market in favorites with 86,248 visitors ends up in second year, followed by the Naschmarkt, which recorded 80,497 visitors. The strong growth in the carriage market (+48 percent) and the Viktor-Adler market (+42 percent) are particularly striking.

diverse improvements

The attractiveness of the markets was significantly increased by various measures. The market regulations have been amended since 2018, which among other things resulted in improvements in infrastructure and market regulations. Drinking and food stands are open until 9 p.m., the gastronomy is also present on Sundays. New trees and an improved design on the fountain market and at the Yppenplatz were realized. New “market dreams” for regional producers at the Naschmarkt are also planned to expand the variety of offers.

There is further focus on the Schlingermarkt in Floridsdorf, which will be comprehensively redesigned by the end of August 2025. This redesign comprises new green oases and shadow areas that should offer visitors a pleasant shopping experience. In addition, a ban on souvenir shops was decided to maintain the authenticity of the markets, while the regulation of the so-called "anti-Wasabi nut" comes into force in order to define the variety of offers more clearly.

cultural events and outlook

In order to further increase the attractiveness for visitors, the "Long Night of the Viennese markets" takes place on August 29, 2025. This event will offer both culinary and cultural highlights and is another step to promote the markets as places of social interaction.

With the digital stand registration via the new MAVIS software and the Marktamts telephone, which can be reached for information, the organization for stands is also facilitated. The increases in quality and the modernizations are steadily in focus, now under the direction of the Neos.