Full throttle at the Salzburgring: 75 years VW Bulli attract fans from all over Europe!

Full throttle at the Salzburgring: 75 years VW Bulli attract fans from all over Europe!

Salzburgring, Österreich - Volkswagen Commercial Vehicles celebrated a special anniversary at the Salzburgring: 75 years of "Bulli", the popular VW bus. From May 16 to 18, 2025, several thousand fans from all over Europe came together to appreciate this milestone. The event, which was organized by Volkswagen Commercial Vehicles Austria, was a complete success and all campsite tickets were sold out months in advance. Many participants traveled directly with their own Bullis, which clarified the connection to the system again. The event included buses from all previous generations, which caused an impressive variety.

Before the official start, a media appointment took place, at which Lars Krause, board member for sales & marketing, highlighted the importance of the Bullis for the VW brand. Albert Kirzinger, Head of Design, gave insights into the development of the Bullis and explained the so-called "Bulli-DNA". Miriam Walz, the brand manager, emphasized her satisfaction with the sales figures in Austria and expressed the desire to continue this anniversary event.

diverse supporting program

The supporting program offered a heritage exhibition that show different Bulli models, as well as numerous food trucks, live bands and a children's program. Special models were exhibited, including the T1 "Sambabus", the T2 "Coca-Cola" Bulli and limited editions such as the T3 B32 with Porsche engine. Test drives with various Bulli generations, including the current models such as the Multivan, California and the ID. Buzz GTX were also offered. Highlights were the awards for the longest journey and the oldest Bulli, which underlined the nostalgic character of the event.

The VW Bulli, which was first presented in 1949, has developed into a cult car over the years. Its history goes back to 1939 when the basics for a mass -compatible transport vehicle were laid. The first VW Bulli was manufactured on the chassis of the VW Beetle in 1950. The Bulli quickly became a global sales hit. By 1967, over 1.8 million units went over the counter, and even today his concept is considered pioneering. The Bulli was not only valued as a commercial vehicle, but also as a combination version for passenger transportation.

Especially in the USA, the Bulli was accepted by the hippie movement and surfers in the 1960s. Over the years, the model has continued to develop, with important models such as the T3, T4 and the current electrical ID. Buzz, which was presented in 2022 and reminded of the classics of the 1950s in its design. The future of the VW Bulli may seem uncertain, but its history and the lifestyle associated with it are inseparable.

The Salzburgring was confirmed as the ideal venue for these celebrations. With the upcoming commissioning of a photovoltaic system, Volkswagen also shows that the subject area sustainability is becoming increasingly important.

Overall, the meeting for the 75th anniversary of the VW Bulli was not only a tribute to the past, but also a look into the future of a cult car that accompanied generations of people. Leadersnet reports that the event already leaves a positive impression and the fans are already looking forward to a possible continuation.

For more information about the history and the various models of the VW Bulli, the detailed reports of Off Campers .