Ralph Lauren opens glamorous store in the Westfield Shopping City!

Ralph Lauren opens glamorous store in the Westfield Shopping City!

Westfield Shopping City Süd, Wien, Österreich - On May 9, 2025, Ralph Lauren opened a new store in Westfield Shopping City Süd in Vienna. This opening marks an important step in the brand's expansion strategy, which focuses on strengthening the brand experience in central, well -networked locations. According to a report by OE24 offers a selection of iconic collections for women and men, the poloh, choirs Oxford shirts, T-shirts and various accessories.

The design of the new sales room emphasizes timeless, high -quality and colorful elements that are kept in the characteristic style of Ralph Lauren. The Westfield Shopping City Süd has established itself as an emerging address for international brands, which makes the location particularly attractive.

Ralph Lauren's brand philosophy

Ralph Lauren is not just a fashion brand, but is also considered a symbol for timeless American luxury. According to Marketing Explainers , the company's marketing strategy focuses on cultivating a global identity and at the same time maintaining a coherent vision. The key aspects include storytelling, experience -oriented retail and strategic adaptation to local markets.

The brand embodies the American dream by combining tradition with modern sensitives. Ralph Lauren has developed from a clothing provider to a lifestyle brand that offers a diverse portfolio that, in addition to fashion, also includes home accessories and perfumes.

marketing strategy and campaigns

The signature campaigns of Ralph Lauren include the Polo Ralph Lauren Launch, which has established the "Preppy" style, as well as the Ricky Bag campaign, which emphasizes luxury and exclusivity. An innovative initiative was the "Wear Your Story" campaign from 2019, which encouraged customers to share personal stories about their denim experiences. This campaign successfully used digital and social media.

In addition, Ralph Lauren was involved with a virtual fashion show on Tiktok to achieve younger target groups. Cooperation with the team USA as an official outfitter at the Olympic Games reinforced the credibility and visibility of the brand, which also benefits through prestigious events such as Wimbledon and the Met Gala.

Ralph Lauren's marketing strategy also uses intelligent technology in business to create personalized customer experiences. It is crucial that the brand presence in the retail environments reflects the values ​​of the brand and enables emotional access.

The opening of the new store in Vienna once again underlines the efficiency of Ralph Lauren's approach in the luxury market, which is based on storytelling, consistency and adaptability and strengthens the brand at an international level.