McDonald’s Munich: Fantastic Minecraft pop-up for gamers open!

McDonald’s Munich: Fantastic Minecraft pop-up for gamers open!

Tal 6, 80331 München, Deutschland - McDonald’s now opens up the world's first pop-up branch in Minecraft Design in Munich. This innovative world of experience is aimed specifically at gaming fans and is part of a cooperation with Warner Bros. and the new Minecraft film, which is one of the most successful cinema starts of the year. The restaurant in valley 6 shines entirely in the typical Minecraft style and offers a two-week experience full of interactive elements and visual impressions of the popular game.

The opening today attracts numerous visitors, including cosplayers, who can show themselves in their best Minecraft costumes. As a special discount, they receive a medium portion of fries for free while stocks last. In front of the restaurant, a life-size Creeper figure is available for souvenir photos and is already causing enthusiasm.

insights into the Minecraft design

The design of the pop-up restaurant is inspired by iconic elements from the Minecraft universe. The highlights include the impressive Nether portal and stylized cherry flower trees. Life -size figures, such as the popular villagers and creepers, are distributed in the restaurant, and the employees wear thematically suitable outfits, including dresses inspired by characters such as the Enderman. Minecraft music and sounds contribute to the authentic atmosphere and intensify the experience for the guests.

A special feature is the special film menu that is available via the McDonald’s app. As of today, users can unlock exclusive Minecraft in-game accessories by redeeming special coupons. The culinary offers include limited variations of McFlurry and Milch shake that are tailored to the Minecraft film.

temporary experience for fans and visitors

The pop-up restaurant is part of a global campaign that runs in over 100 countries and is expected to remain open until the end of April. The atmosphere aims to make the digital world of Minecraft tangible both culinary and spatially. Special experiences for the fans were carefully planned to offer them an unforgettable adventure. The concept is supported by the marketing agency Jung von Matt Sports and the exhibitor Deko-Tec, which designs the entire implementation exciting and appealing.