Jaguar starts again: Luxury design meets electromobility!

Jaguar starts again: Luxury design meets electromobility!

Miami, USA - Jaguar takes a radical fresh start! After years with falling sales figures and the pressure to concentrate on electromobility, the luxury brand has now been awakened from its slumber. The futuristic concept car "Type 00" was presented on Art Basel in Miami - a symbol for Jaguar’s return to the luxury segment. This electrical vehicle should offer a range of impressive 770 kilometers, combined with striking design elements such as elegant light design and spacious butterfly doors. According to oe24.at , the concept vehicle is currently not to be seen on the streets, but the market launch of a four-door GT model is planned for the end of 2025 Crossover and a limousine in the style of the Bentley Flying Spur.

a new image for Jaguar

The new appearance is accompanied by a completely revised brand identity that builds on emotional and visual expression. Like Media.jaguar.com reporting, happy colors and geometric forms play a central role in Jaguars of new visual language. This redefinition of the brand is underlined by symbols of change that reflect the spirit of the company. A special focus is on the "Copy Nothing" Initiative, which was presented as a manifestation of Jaguar's philosophy during the Miami Art Week. The courage to innovative art and design is in the foreground.

With the vision of mastering the challenges of the market, Jaguar relies on innovation and luxury to reverse weakening sales figures and to achieve a new shine in the automotive industry. The brand has undertaken to combine future -oriented and sustainable mobility with the highest aesthetics. The expectations are high and Jaguar seems ready to return to the top of the luxury segment!