Refreshment to drink immediately: the new Mo's beer from Mohrenbräu!

Refreshment to drink immediately: the new Mo's beer from Mohrenbräu!

The Mohrenbrauerei in Dornbirn has expanded its range with a new beer: Mo’s. This innovative product aims to appeal to those people who shyly wave off in the word "beer" but are looking for regional refreshment. With an alcohol content of 4.8 percent, Mo’s is not a typical beer, but is noticeable due to its bright, gold -colored color and mild smell. The taste is described as tasty and summery, ideal for relaxed occasions such as in the park, on Lake Constance or in the mountain hut.

The packaging of Mo’s stands out clearly from the other range of the brewery: the light bottle in an atypical design represents the motto "Sometimes less simply more". In today's beer landscape, which is often shaped by hop bombs and bitter experiments, the Mohrenbrauerei with Mo’s follows a clear, honest taste and focuses on uncomplicated moments of pleasure.

tradition meets innovation

The Mohrenbrauerei, which was founded by Johann Mohr in 1763, is now being conducted by the Huber family in the sixth generation. This long tradition combines with modern technology to guarantee the highest quality. The raw materials used come from the Vorarlberg region, which underlines close cooperation with local partners and suppliers. Fairplace-vorarlberg.at reports that environmental awareness is a central component of everyday life in the brewery, with initiatives such as the use of 100 percent ÖKOSTROM and modern bottle filling systems.

There is also special attention to the introduction of a poetry bottle that has already been awarded for its innovative design. The brewery combines over 250 years of experience and old recipes with modern brewing technologies to create a diverse offer. In addition to the classics such as "Special" and "Pfiff", the Mohrenbrauerei also offers creative varieties such as "pepper bag" and "hop plot".

sustainability and trends in beer culture

In the context of the Austrian beer culture, trends towards sustainability and quality are increasingly becoming more apparent in 2024. brewunion.at emphasizes that beer experiences, such as city tours that connect with each other, are very well received. These developments reflect the general trend that consumers increasingly value ecologically produced and regionally anchored products.

With Mo’s, the Mohrenbrauerei pushes exactly into this breach and is an innovative provider in a changing market. The combination of traditional brewing and modern demands could open the door to a new category in the beer market and convince both old -serving beer lovers and skeptical newcomers.