Cupra opens the first city garage in Vienna: a hotspot for enjoyment and mobility!

Cupra opens the first city garage in Vienna: a hotspot for enjoyment and mobility!

The automobile manufacturer Cupra opened its first “City Garage” in Austria on May 15, 2025. This event took place in Maysedergasse 4, in the heart of Vienna, in the immediate vicinity of the well -known Carinthian Straße and Albertina. With a total area of ​​476 square meters, the garage extends over two levels and combines modern design with historical elements. Leadersnet reports that the location not only serves as a sales room, but also a gastronomic offer of the crossfield, a clubbing-area and an event location housed.

The opening was a big event at which Timo Sommerauer, brand manager of Cupra Austria, Markus Haupt, Interims CEO of Seat and Cupra, as well as Wolfgang Wurm, managing director of Porsche Austria, were present. During the event there was also a discussion round about the innovative concept of the location, in which the architect Gregor Eichinger and the street artist Chris Princic took part.

a new hotspot for culture and automobile

With the eleventh City Garage worldwide, Cupra sets a strategic step to strengthen its presence in Austria. Markus Haupt explained the importance of the market and the goal of creating a cultural hotspot. The garage offers a versatile Asian cocktail kitchen, live DJ sessions and exhibitions of local talents. The exclusive test drives through the city center are also an attraction that should address potential customers. Automotive World emphasizes that cupra First quarter 2025 achieved a market share of 4.1 percent in Austria, which means a doubling compared to the previous year.

The Cupra brand was created in 2018 from Seat's high -performance department and has since developed as an independent brand with an unmistakable identity. Cupra stands for individuality, lifestyle and sustainable mobility concepts. Wiener Online emphasizes that Cupra not only vehicles but also a community of enthusiasts, the "Cupra Tribe", which share the values ​​of the brand.

With a view to the future, Cupra pursues ambitious goals. By 2030, the company plans to switch its product portfolio to electrically powered vehicles, whereby the Cupra Tavascan is the first fully electric SUV coupé. Cupra also positions itself as a partner in motorsport, including in the DTM and Formula e.