Keyboard jackets and garden decorations: Welcome to the Maximalism Trend

Von WOM

Coco Chanel is said to have said: "Before you leave the house, look in the mirror and pull out one thing", which shaped the idea that exaggerated clothing is a fashion faux pas in her eyes.

The influence of minimalism and maximum of fashion

This bid has shaped many fashion houses for decades. The monochrome style of Issey Miyake and the clear leather work from Hermès show that subdued, neutral tones, simple silhouettes and elegant fabrics of the fashion world often liked. This "silent luxury" aesthetics was carried out by series such as HBOS " succession ". (HBO and CNN belong to the same parent company, Warner Bros. Discovery.)

The return of maximalism

However, the latest catwalk presentations of brands such as Valentino, Prada and Ashish show that the maximum fashion style that has roots in Rome until the 17th century may return loudly. The economic conditions also seem to be cheap, since maximum movements often arise in times of economic hardship, as is currently the case in large parts of the world according to the Covid 19 pandemy.

In an interview with CNN, Melissa Marra-Alvarez, curator of the exhibition " minimalism/MaximalM "2019 at the Fashion Institute of Technology in New York:" When we look at the fashion history, we can see changing periods of minimalist and maximum aesthetic. This interaction of these two opposing aesthetic drives fashion. "

social media and the evolution of maximalism

Marra-Alvarez added: "Every time an aesthetics reappears, it not only reflects the social and political climate of the time-it also reacts to what was previously. Therefore it is never the same iteration of minimalist or maximum expression. It develops every time." The current maximum trend, which has become popular by social media, is more extreme and theatrical than ever and reaches a completely new target group that may not have come into contact with earlier variants of the style beforehand.

maximumists on TikKok

JACLYN, known under @llolfashiondump on tikok, has 1.2 million follower. In a zoom interview with CNN, she explained that maximalism means to be "like a walking monument to my art"-it is a physical embodiment of her creativity. In their popular "Dress yourself" videos , which reach 200,000 calls on average and sometimes reach up to 4 million people. She wears sweaters on her head and combines endless accessories. This style appears at times cumbersome and requires special sewing techniques, but it emphasizes that all of this is part of fun.

challenges and solutions in maximalism

myra Magdalen, another prominent tikoker in the maximum area, appeared in a zoom call with CNN and carried a top that with the image of nail cutters embroidered . She has similar challenges when attaching serious decorations to her outfits, such as Delfinlampen or Computer mice . The solution? "Several attachment points," she says. "If you get something, especially if it is difficult, you have to make sure that if a fastening point fails, it does not fall down."

tips for starting the maximum of maximalism

Both Jaclyn and Myra like to experiment with striking statement pieces such as long nails and decorative headphones. For those who want to immerse themselves in maximalism, fashion stylist Kristine Kilty recommends buying a statement piece in a second-hand shop and using the color palette to design the rest of the outfit. Finding inspiration on social media can also help to reduce some fears that may feel people when trying an experimental fashion style. Kilty adds: "It is important that 'more is more'."

"You really can't go wrong ... it's not because the outfit doesn't work. You just haven't finished it yet," she says.

creativity in fashion

When curating their wardrobe, the Myra and Jaryn resident in the USA are heavily on second-hand clothing, be it through personal purchases in second-hand shops or via online platforms such as Depop and Vinted. The algorithms have adapted to their unusual taste and help to find Myra - like a jacket that a Computer Bel. To give finishing touches. In videos in which she styles these parts, Myra takes a statement piece, such as a DIY-dent bag, and combines apparently endless suitable accessories such as a skirt with duck pattern, a duck necklace and stickable mini daily.

confidence by fashion

Both Tikkeminers report that their creativity is well received not only on social media, but also in real life. While Myra and Jaryn know when to dress in jeans and a simple T-shirt, enjoy the attention that the daring outfits generate in public. "It is such a positive feeling to have trust in what you do," says Jaryn, who admits that her maximum clothing originally served as a mask for uncertainties due to psoriasis - she thought that unusual clothing blurred the reasons behind people's eyes. "It radiates in many other aspects of your life," she added. Myra's unique approach has also been well received in her circle of friends, which, as she says, has become more experimental in his own clothing decisions.

kilty is convinced that people should use fashion to self -confidence and creativity too inspired. "Fashion can be armor or cladding," she says. "But in the end it's about what you wear to feel comfortable."

For some, the elegant silhouetting may be in steamed colors, while it is for other bright colors and contrasting patterns. If you belong to the latter, Kilty has some final words: "Go really extreme - don't hold back."