Akademie the tax advisor: New appearance for a breath of fresh air in the education sector

Akademie the tax advisor: New appearance for a breath of fresh air in the education sector

The academy of tax consultants: Inside and auditor: Inside (ASW) on January 15, 2025 presented its new external appearance, which is shaped by a comprehensive relaunch. This new beginning underlines its innovation spirit and their relevant position in the educational market. The managing director Sandra Allmayer explained that this step was necessary to be perceived more clearly in a dense educational landscape and specifically address new target groups, especially in the area of ​​promoting young talent. The foundation for this strategic realignment was the realization that the ASW has to act more with a fresh, modern style and expanded communication channels in order to make its comprehensive educational offering tangible, such as ots.at reported.

In the course of this relaunch, the ASW has revised its color and image world and introduced a new concise claim "where education goes on". The goal is to position the ASW as an educational partner for every phase of professional life. The existing and established logo was retained to give the brand continuity, while at the same time innovative approaches transform the communication channels. This should ensure that both young and experienced target groups are addressed appropriately. With over 3,500 course and seminar days per year, ASW is one of the largest training and further education institutions in Austria, as is also listed on the website of the academy

Since its foundation in 1992, the academy has earned a call for quality in further training, whereby it offers in addition to training as a tax consultant: in and auditors: also in university cooperation. The new concept of the ASW now also offers opportunities for career changers: inside and thus opens bridges into the diverse world of the economic loyalists: inside. These strategic changes and the committed team of over 30 employees stand for the continuous further development of the academy in order to meet the increasing requirements of the educational market.