Future of the banks: Young professionals crucial for change!

Future of the banks: Young professionals crucial for change!

Austria's banks face violent storms of structures and tendencies that are fundamentally shaken by the private customer: interior business. A current KPMG study shows alarming facts: Despite increased interest income that promises optimal times, the banks are under massive pressure. A main problem remains the outdated consulting and service culture, which can no longer assert itself in the dynamic economic and demographic landscape. The problem is serious: According to the results of the investigation, a dramatic decline of up to 50 percent will be expected within the coming years. Experts warn that about half of the yields are endangered by 2027 because the operating costs increase sharply through inflation. This development contains the potential for profound changes in the banking sector, such as kpmg.

uncertainties and change of customer

The high willingness to change is particularly worrying. According to the study from the KPMG analysis, 27 percent of private customers are ready to change their main bank inside. This is a warning signal for banks that rest on their previous successes. Florian Reindl, study author and partner at KPMG, emphasizes: "A break on the good results of the past few years is no longer an option." The institutes have to reinvent themselves and focus on young, well -trained customers who will be decisive for profitability in the future. At the same time, it turns out that many banks ignore the need for comprehensive advice on financial health. 66 percent of private customers: inside feel insufficiently informed, while only 52 percent of banks develop strategies to support their customers, such as ots.at communicated.

In the face of these challenges, technological progress, especially in the area of ​​artificial intelligence and data competence, is of crucial importance. This is the only way to create banks an appealing and sustainable offer that corresponds to the changing expectations of customers. The study has asked both bank representatives and over 400 private customers: inside and showed a clear need for action in order to counteract the impending expiry of the yields and to strengthen the industry.

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