2025 securities market: How banks can master the digital future!

2025 securities market: How banks can master the digital future!

The financial industry is facing a revolution in 2025! The securities and cryptoma market not only face challenges through technological innovations and changed customer needs, but also regulatory measures that offer new growth opportunities. Max Biesenbach and Jakob Dipoli Wieser von Simon-Kucher present in their current report on how banks and brokers can set the course for successful action. In particular, digital solutions gain in importance, while personal contact should not be neglected. A hybrid approach that combines digital interaction with individual advice promises the greatest success. More and more banks are integrating modern wealth-tech tools such as Aladdin Wealth or Impaqt to improve customer service and increase customer satisfaction, such as ots.at.

Another hot topic in the financial world is the funded retirement pot, which is due to come to the market at the end of 2026. This new investment can receive up to 600 euros annually on allowances, a real incentive for many investors. But banks and brokers have to act immediately in order to counteract the impending risk of cannibalization towards existing products such as the Riester pension, Biesenbach and Ann-Christine Brunen emphasize. The potential is enormous, since in Austria there are already 15.9 million funded pension contracts that could be transferred to the new depot. A clear price and monetarization strategy is the key to success so that customers are not deterred by high fees, such as Simon-kucher.com explained.

In addition, it is important to promote digitization. Many traditional banks and brokers still lack useful digital offers. The trend towards digital, self -service platforms, especially in old -age provision, shows that the way to the future only leads through an easy -to -use online offer. Nevertheless, a target group remains that places value on personal advice. Here banks have to find innovative solutions to digitize their advisory elements in order to be able to cope with future challenges and to remain relevant.