ORF relies on sustainability: media program for a green future!

ORF relies on sustainability: media program for a green future!

WIEN, Österreich - Vienna. In its most recent session, the ORF public council, chaired by Walter Marschitz, decided on a highly expected recommendation package for reporting on sustainability issues. These recommendations are considered crucial steps to improve information in terms of nature and environmental protection. Surveys on behalf of the public council show that around three quarters of the respondents consider the tasks of the ORF to be extremely important in this area. It is obvious that a rethink in media reporting is required, as [Medianet] reported.

The key points include the demand that sustainability issues must be treated as a cross -sectional topic, which goes beyond scientific reporting. The responsibility of the ORF also extends to the promotion of dialogue forums in order to invalidate the emotionalized debate. These concerns - from climate protection to resource conservation to biodiversity - are to be examined in all its facets. The goal is a differentiated, balanced and solution -oriented reporting, which also critically addresses the different interests that are inherent in the subject of sustainability, as [sustainable.orf.at]

important principles and ethical responsibility

Another important aspect that ORF has to take into account is to ensure objectivity and impartiality in reporting. Ingrid Deltenre, the chairwoman of the ORF Ethics Commission, emphasizes the need for a high ethical standard in media work. In an interview, she makes it clear that society has high expectations of the transparency and integrity of reporting from the media. These expectations are particularly high for public service media that are legally obliged to safeguard these principles. With the new structure of the ethics code, which came into force in April 2024, the aim is to align journalistic work on these values, as [sustainable.orf.at] emphasized.

By combining these initiatives, ORF not only strives to improve reporting on sustainability issues, but also to strengthen the trust of the public in its media work as a whole. It remains to be seen how these recommendations are concrete and what direct effects you will have on the public.