Ikea Family Bonus Program ends: This is how you can still benefit!

Ikea Family Bonus Program ends: This is how you can still benefit!

Österreich - On April 2, 2025, Ikea surprisingly announced the end of the popular Ikea Family Bonus program. By March 31, 2025, customers in Austria were able to benefit from this program, which has offered numerous incentives since its introduction in 2019. A total of eight branches in Austria are affected. The program enabled members to receive a bonus of 10 euros within one year if they spend a total of 300 euros. This regulation has now been discontinued, while Ikea is at the same time pleading for a seamless transition.

The last option to benefit from the advantages of the bonus program will exist until June 4, 2025. Until then, the last Ikea promotional cards will be sent to the email address stored in the profile. In order to be able to participate in this campaign, however, customers must meet the requirements: at least three purchases and total sales of 300 euros within one year.

outlook on the new

IMA has already announced that a new program for members is in the works, which could presumably continue some of the advantages of the previous program. Despite the end of the bonus program, Ikea Family remains, and members can continue to benefit from various advantages, such as free hot drinks, current offers as well as workshops and events.

This strategic decision comes at a time when Ikea can look back on considerable business development. In 2022, the company generated sales of 44.6 billion euros and opened 38 new sales locations worldwide, while the number of visitors increase to an impressive 822 million. However, a decline in online sales was recorded by 10 percent compared to the previous year, which underlines the need for digital adjustments.

marketing approach and future plans

The marketing strategy of Ikea has always focused on affordability, quality and sustainability. The company uses traditional advertising and digital marketing approaches, including the integration of social media and mobile apps to achieve younger target groups. This target group, especially young adults and environmentally conscious families, not only estimates the DIY solutions, but also the innovative strength that IKEA shows in the field of environmentally friendly products.

With the aim of achieving 100 % use of renewable energies by 2030, the company demonstrates its commitment to sustainable practices. The principle of the "Democratic Design", which was introduced at the Milan Furniture Fair in 1995, remains a central philosophy to offer functional and stylish products at a fair price. These existing values ​​and strategies will be of crucial importance for future developments and the newly planned membership program.

Further information and details on the upcoming changes can be found on the website of 5min 5min reports that ... and on Latterly Latterly calls the global developments of Ikea ... .