Loneliness instead of passion: how Christmas is celebrated in the Cheri Club

Loneliness instead of passion: how Christmas is celebrated in the Cheri Club

In the Cheri Club in Emden, Christmas will be celebrated differently this year. The traditional lust temple has developed into a place of security, as the managing director Tanja Meyer reports. At Christmas Eve, more and more men are no longer looking for physical satisfaction, but for an emotional closeness. "Most of the guests have not been around sex alone for years," said Meyer. On Christmas Eve, the club opens its doors at 8 p.m., with the employees traditionally celebrating with Romanian food. In the middle of festive decoration, a Christmas tree and romantic red tones, the ladies create an atmosphere that attracts men who feel lonely.

cuddle instead of sex

The change in customers is clearly noticeable. "Apparently people have simply forgotten to communicate properly," explains Meyer. Many of the men who visit the club find a pronounced need for speech - they are looking for an open ear to talk about their concerns. The reality shows that loneliness against the background of the Covid 19 pandemic has reinforced the longing for interpersonal connection. Cuddling costs are around 150 euros, while the invoices for regular guests are often higher. It is not only single men who frequent the club, but also married or widowed gentlemen who long for closeness.

As a creative soul, which offers space for emotions through its artistic work, Sebastian Meyer is active in the world of illustrations and designs. Even without a direct link to the Cheri Club, he shows with his work how communication and creative expressiveness can play a role in everyday life. His goal is to convey messages emotionally and create a connection through illustrative design - a parallel to what many men hope for in the Cheri Club: a connection that goes beyond the physical.

In a world that is often shaped by digital communication, the search for real contact with a driving factor - not only in the Cheri Club, but also in the artistic work of people like Meyer who want to promote human interaction with creativity and expression. Despite the festive essence, Meyer does without Christmas songs because she realizes that not everyone has the same access to the holidays. "The jewelry is enough, everything else would be too much," she explains.