Honest contact: East Tyrol's farmers in dialogue with the consumers

Honest contact: East Tyrol's farmers in dialogue with the consumers

On April 3, 2025, the East Tyrolean district assembly of the Tyrolean State Association took place, in which central questions were discussed under the excess "challenges in agriculture and authentic mediation of rural work and food". In her impulse department, Bianca Blasl pointed out the importance of honest communication between farmers, farmers and consumers. She emphasized that "real stories, real pictures" are crucial for the trust of consumers. Authenticity was highlighted as a key factor that has more weight than the idea of ​​perfection.

District chairman Philipp Jans expressed his pride in the appreciation of agricultural work in the region, while district farmer Karin Huber emphasized the strong cohesion in the association and the essential role of food production in society. It is particularly important to raise awareness of regional and seasonal products. The purchase of such products is viewed not only as a contribution to the strengthening of the region, but also to secure farms, as in the Kleine Zeitung

public relations and new ways

A central concern of the meeting was the development of new ways in public relations, especially in direct marketing. Participants: Different approaches discussed inside to authentically present the production conditions and food production. Many children are no longer informed about how food is created. Here the formation of consciousness in the population is at the top of the agenda of the East Tyrolean direct marketer.

In addition, there were insights into fruit production at Webhofer in Gaimberg, which brought the opportunities and challenges of regional agriculture closer to the participants. The discussions made it clear that the will for further development is unbroken, despite the enormous challenges that agriculture is facing.

meaning of direct marketing

The importance of direct marketing is not only shown in East Tyrol. According to oekolandbau.de , direct marketing is considered increasingly important. Two thirds of the experts and companies surveyed expect further growth in this sector. Eco-farms in particular rely on the expansion of their direct marketing strategy. 70 % of the 167 eco-companies plan to expand their activities in this area.

trends such as cooperation with partners, the availability of products around the clock, or even greater use of online platforms, are in direct connection to the way in which agricultural products are marketed today. The results emphasize the need to observe these trends in the local context in order to continue to be competitive.

Finally, it can be stated that the East Tyrolean district assembly not only reflects the current state of direct marketing in the region, but also gives an outlook on future developments that should be shaped by community cooperation and authentic communication.