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Christian Hellinger takes over creative tour at Scholz & Friends Vienna!
Christian Hellinger becomes creative manager at Scholz & Friends Vienna. He brings comprehensive experience and innovative ideas for the integration of AI into creative processes.
Christian Hellinger takes over creative tour at Scholz & Friends Vienna!
Christian Hellinger, the current managing director and Chief Creative Officer from Wiennord ServicePlan, will take over the position of creative manager at Scholz & Friends Vienna on September 1, 2025. Hellinger, who is considered a prominent creative head in Austria, has extensive experience and numerous awards from national and international festivals. His obligation is in the context of a strategic realignment of the agency, which aims to strengthen its competitiveness and attract creative talents. Scholz & Friends Vienna is now managed by Hellinger and the new Chairman, Markus Mazuran, who has been in office since April 2025.
Matthias Spaetgens, Chief Creative Officer of the Scholz & Friends Group, describes Hellinger as creative thought leaders. Hellinger emphasizes that the realignment he intended also includes the use of modern technologies. The agency plans to integrate innovative AI tools such as WPP Open into their processes and has closed a partnership with Michael Katzlberger, a leading AI specialist in Austria. "We want to create a creation and work setup in which AI is centrally integrated into the workflow," says Hellinger.
The human factor and the connection of creativity and technology
Nevertheless, Hellinger does not see the meaning of the "human factor" in creative work. He notes that the connection between creativity and technology is of central relevance. The use of artificial intelligence in the creative industries has already moved in, as the implementation of tools such as Chatgpt, Dall-E and Midjourney shows. These technologies are now used to write, design and design and open up new opportunities in the creation.
The debate on the effects of artificial intelligence on creativity remains lively: is it perceived as a danger or opportunity? Thomas Viehböck from the Future Thinking School of the AEC emphasizes the similarities in the learning process between humans and AI. The quality of the content generated by AI strongly depends on the homogeneity of the team that provides the data, says Karin Gabriel from Future Thinking School.
customers and successes of Scholz & Friends Vienna
Scholz & Friends Vienna looks after a variety of well -known customers such as Mazda Europe, Microsoft, Ski Austria and the Austrian lotteries. Under Hellinger's leadership, the agency will continue to develop innovative campaigns, including the successful "A FEW Degrees More" campaign for the Leopold Museum, which was awarded the most successful case in Austria at ADC*E in 2024. The creative design unit remains in the direction of Roland Radschopf, which guarantees continuity and constant further development in the creative orientation of the agency.
With these changes, Scholz & Friends Vienna clearly positions itself for the future and shows that it is willing to actively use the challenges of digital transformation and the possibilities of artificial intelligence. The agency is considered the global competence center for the Brand Asset Valuator (BAV) and therefore remains an important player in the Austrian advertising landscape.