Zalando swallows About You: Hamburg fashion hero in new alliance!

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Zalando plant den Kauf von About You, dem Hamburger Modehändler, für rund 1,2 Milliarden Euro bis Sommer 2025.
Zalando plans to buy About You, the Hamburg fashion retailer, for around 1.2 billion euros until summer 2025. (Symbolbild/DNAT)

The Hamburg Otto Group has decided to sell the online retailer about you to Zalando. Zalando intends to submit a voluntary public takeover offer for up to 100 percent of the ABOUT YOU share capital, and this at a price of 6.50 euros per share, which represents an assessment of around 1.2 billion euros. The main shareholders of About You, including the Otto Group and the founders of the company, have already agreed to sell their shares, which make up a total of 73 percent of the company, to Zalando. This step is expected to be completed by summer 2025, but is subject to the necessary regulatory permits, as NDR reported.

strategic synergies and change of leadership

With this merger, Zalando and ABOUT YOU aim to bundle their strength in European fashion and lifestyle e-commerce. The two companies are expected to achieve synergies of around 100 million euros annually, both in the B2B and B2C sector. The current managing directors of About You, Sebastian Betz, Tarek Müller and Hannes Wiese are intended to maintain their positions even after the takeover, which ensures continuity in corporate management. According to the Business Insider, ABOUT YOU's management intends to recommend the shareholders to accept the takeover offer.

The union of the two companies will pursue a dual brand strategy that enables different shopping experiences to meet. Zalando is striving to expand its market shares in the European fashion business, while About You, known for his innovative approaches and connections on social media, can continue to address his younger audience. The takeover not only creates an expanded offer for customers, but also brings new technologies and services together in the rapidly growing e-commerce sector, as summarized in the current reports.

This strategic decision will strengthen the potential of both brands to conquer a significant share of the European market together. Read more details on this important merger in the reports of ndr and .

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OrtHamburg, Deutschland
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