Stars and shopping: The big event in the Auhof Center inspires thousands!

Stars and shopping: The big event in the Auhof Center inspires thousands!

Exciting event activities will take place at the Auhof Center in Vienna next Thursday from 3 p.m. to 6 p.m., which will attract both shopping lovers and event fans. The event will be officially opened at 3 p.m. by center manager Peter K. Schaider and moderator Bianca Speck. On this special occasion, the “Best of Vienna” Shopping Award will be presented at 3:50 p.m.

Visitors can look forward to a varied program. From 11 a.m. you can spin a wheel of fortune and win instant prizes. Stage shows with well-known brands such as Kleider Bauer, Hämmerle and Tom Tailor are scheduled for 3:20 p.m. Depot and Dan Küchen also present their latest offers. The musical highlight of the day will be Astro Lady Gerda Rogers, who will perform at 5 p.m. after the awards ceremony. At 4 p.m., the event will also be broadcast live by "Fellner! LIVE" in collaboration with oe24.tv, which will bring the event into the public eye. This information brings oe24 in a recent article.

New advertising line and past successes

In the context of the developments in the Auhof Center, the center's new advertising line, which has the motto "It's the real best shopping", should also be mentioned. This advertising line was inspired by Peter Kent's hit "It's a real good feeling" and highlights the center's latest trends and offerings. As part of the “Best Shopping Days” in October 2024, in which Peter Kent, among others, took part with a live performance, 12,000 euros were donated to the “Licht ins Dunkel” charity. The center also celebrated the opening of over 20 new shops, including Woolworth and Zushi Market, which further increased the center's appeal. These successes and new openings were on robinconsult documented.

Modern shopping centers, such as the Auhof Center, are increasingly relying on unique events to attract visitors and extend their length of stay. The development towards experience malls that offer more than just shopping opportunities is also supported by the Sales economy thematised. These new approaches include a wide range of activities, including childcare, food courts and events, aimed at catering to different target groups.

Through targeted live marketing events, the Auhof Center not only gains more reach, but also media relevance, which is of great importance in today's fast-moving city. Prominent guests and interactive formats create an ambience that is appealing to both families and young adults, and successfully positions the center in the competitive environment of Vienna's shopping centers.