VW Id.buzz: price crash for the electric Bulli flop! Who buys now?
VW Id.buzz: price crash for the electric Bulli flop! Who buys now?
Deutschland - Volkswagen is criticized after the sales of the fully electric ID.Buzz, which is reminiscent of the classic model of the VW Bulli, remained far behind the expectations. Last year only around 29,000 units were sold worldwide, which is significantly below the internal goals, such as
The ID.Buzz is offered in various versions, including the ID.BUZZ Pro variant, which offers a range of up to 472 kilometers in city traffic. With a charging capacity of up to 185 kilowatts and a space for up to seven people, it is a varied vehicle. The folded back seat creates a remarkable loading volume of up to 2,835. Despite the strengths of the vehicle, which includes a maximum rating of five stars in the Euro NCAP crash test and a variety of assistance systems, there are also criticisms. These affect the limited flexibility of the interior and the low maximum trailer load of 1.8 tons, as the ÖAMTC notes. In order to increase the sales figures and reduce stocks, Volkswagen has reduced the entry price of the ID.Buzz from around 52,000 euros in Germany to just under 50,000 euros, in Austria to around 54,000 euros. In direct comparison to the competition, such as the Mercedes-Benz V-Class, the attractiveness of the ID.Buzz is restricted. The latter offers a larger variety of model and more flexible interior while competing with a higher quality interior. The V-Class is currently available for around 59,000 euros (approx. 63,000 euros in Austria). The registration figures of the Volkswagen ID.Buzz for 2025 also show stagnating demand. According to Goingelectric , only 390 units were approved in January, in February 743 and in March 880 units, which corresponds to a maximum market share of 2.07% in March. The overall numbers act in the context of the increased electric automotive purchases, which grow to 17.2 million units worldwide in 2024. In the global sales figures, China 2024 makes a significant share with 65%, while sales declined in the EU. Forecasts for 2025 indicate an increase in electric vehicle sales to a total of 22.3 million in the world, which corresponds to an increase of 30%, informed
In summary, it can be said that Volkswagen has to master considerable challenges at the ID.Buzz. Despite impressive specifications and a price reduction, the question remains whether the company can arouse the interest of potential buyers sufficiently to regain lost terrain in the electric car market. price reductions to increase sales
registration numbers and market share
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