Election gifts in the election campaign: creative ideas for Vorarlberg's voters!

Election gifts in the election campaign: creative ideas for Vorarlberg's voters!

Bregenz, Österreich - In Vorarlberg, the election campaign puts an impressive final sprint. The political parties use all the stops to win over voters by distributing creative election gifts. Whether salt, cleaning cloths or the indispensable lighter - the range of giveaways seems inexhaustible. The FPÖ in particular stands out by scattering gummy bears and lighters in the crowd in addition to energy drinks. The NEOs rely on proven classics such as fabric bags and men. In a real competition for every voice, parties develop innovative strategies to achieve voters - a necessity in today's fast -moving information society.

creative approaches in the election campaign

In particular, political scientist Kathrin Stainer-Hämmerle emphasizes that election gifts not only serve as an addition, but also as a strategic means to address voters. She explains: "When I distribute flyers on the street, people pass or throw them into the trash. I bind the ballot paper to a small electoral gift, the chance is much higher that people will actually take the flyer with them and read it through." This idea shows how important creative approaches have become in the voter address.

The importance of the election gifts extends beyond the mere distribution. Stainer-Hämmerle emphasizes that the selection and message of the gift should interlock: "A bad mixture can quickly trigger a discussion from a nice idea." The political scientist, who grew up in Hohenems and has acquired political science expertise, sees the need for parties to make well -thought -out decisions in order to arouse interest and to avoid potential controversy, as in her interview with the Notice.