Tyrolean tourism associations: strong voice for sustainable development

Tyrolean tourism associations: strong voice for sustainable development

The Association of Tyrolean Tourism Associations (VTT) has made significant decisions at its most recent general assembly in Wattens, which affect the future orientation and effect of the association. At this important session in the impressive ambience of the Swarovski crystal worlds, measures were decided to strengthen the role of the VTT as a reliable representative of the industry and at the same time increase the budget of the association.

This increase in budget enables the VTT to become more capable of acting and to react more effectively to the challenges of the tourism industry. Benjamin Kneisl, the chairman of the VTT, underlined the need for a strong and clear dialogue within the industry. "Self -confident cooperation is essential for the development of the business location," says Kneisl. The latest developments in the field of tourism financing have also been discussed, with Kneisl emphasized that financial responsibility has to be shifted more to guests in order to reduce the pressure on the domestic tourism associations.

VTT academy and sustainable development

Another important point on the agenda was the establishment of its own TVB academy. This academy should act as a central knowledge hub and promote the exchange of information and best practice among the member associations. Kneisl demanded that this exchange should take place more intensely and regularly to further consolidate the position of the Tyrolean tourism associations.

The importance of sustainability in Tyrolean tourism was also emphasized. Ingrid Schneider, Managing Director of the VTT, reported about the training of 40 sustainability coordinator: Inside in the 34 TVBs, which are responsible for developing and implementing sustainable concepts. State Councilor Mario Gerber said: "Tyrolean tourism takes responsibility and shows that it is a pioneer in Europe when it comes to sustainable development." These initiatives are part of a comprehensive sustainability report that is supposed to bundle the progress and challenges in the field of sustainability.

future challenges and perspectives

In addition, the adaptation of the existing landlord academy to the TVB academy was discussed in order to better meet the training needs of the member associations. This reform provides for the management level to introduce programs in order to further train all employees.

The VTT thus pursues the goal of not only increasing your own influence and effectiveness, but also bringing Tyrolean tourism to a modern and sustainable course. These developments are of considerable importance because the industry is faced with the growing requirements of guests and the region. The continuous cooperation of all actors, be it within the tourism associations or in communication with other economic sectors, is all the more important. Kneisl emphasized: "The dialogue and going together are crucial to make positive progress together."

The general assembly and the measures taken are a decisive step for the future of Tyrolean tourism, as is also the case in a detailed report by www.meinbeinbezirk.at can be read.