Sky X sets free TV-customers have to change now!
Sky X sets free TV-customers have to change now!
From June 30, 2025, the free TV offer will be set on Sky X. The company announced this in an email to the users concerned. The popular broadcasters ORF, PULS 4 and ServusTV will then no longer be available via the Sky platform. Instead, Sky offers an alternative in the form of the new streaming product "Sky Stream", which has more than 100 free TV channels as well as all Sky content and common streaming apps such as Netflix, Prime Video and Disney+. Use is via a specially developed Sky Stream Box based on an internet-based platform and works without satellite or cable. 5min reports that Sky will present an exclusive changeover offer for his previous customers.
With this changeover, Sky also represents a significant change in the consumer behavior of television content. Many users could find the end of Sky X, which could be subscribed to until the end of last year for 20 euros per month, as unattractive. The introduction of Sky Stream is offered by former Sky-X customers from 25 euros per month, whereby the use of the official box is required, while Sky X was also available via Apple TV or Fire TV. Futurezone indicates that additional costs for these boxes could be incurred, which could further reduce the attractiveness.streaming in the change of time
The changes in Sky are part of a larger trend that shapes the media landscape. The audiovisual radio has changed significantly through streaming services that have produced new business models. According to a Goldmedia study, it is assumed that sales in the streaming market will continue to increase. Additional pressure arises from new providers such as Apple TV+ and Disney+, which leads to a fragmentation of the market. xplr reports the need for aggregations and alliances in the moving image sector to remain competitive.
According to experts, the development of television will continue to be shaped by technical innovations and new sources of revenue. The traditionalist TV model, which used to be largely a one-way street, is now supplemented by IP back channels that enable interactive access. This could also have an impact on the acceptance of streaming platforms and user loyalty in the long term.
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| Ort | Bayern, Deutschland |
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