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Sky X is discontinuing free TV – customers have to switch now!
Sky Users can switch to the new streaming offer Sky Stream.
Sky X is discontinuing free TV – customers have to switch now!
From June 30, 2025, the free TV offer on Sky X will be discontinued. The company announced this in an email to affected users. The popular channels ORF, Puls 4 and ServusTV will then no longer be available via the Sky platform. Instead, Sky offers an alternative in the form of the new streaming product “Sky Stream”, which has more than 100 free TV channels as well as all Sky content and common streaming apps such as Netflix, Prime Video and Disney+. It is used via a specially developed Sky Stream Box, which is based on an internet-based platform and works without satellite or cable. 5min reports that Sky will present an exclusive switching offer for its existing customers.
With this change, Sky also represents a significant change in the consumption behavior of television content. Many users may find the end of Sky The launch of Sky Stream is being offered to former Sky X customers from 25 euros per month, with use of the official box required, while Sky futurezone points out that there may be additional costs for these boxes, which could further reduce their appeal.
Streaming through the ages
The changes at Sky are part of a larger trend that is shaping the media landscape. Audiovisual broadcasting has changed significantly with streaming services that have given rise to new business models. According to a study by Goldmedia, it is assumed that sales in the streaming market will continue to increase. Additional pressure comes from new providers such as Apple TV+ and Disney+, which leads to market fragmentation. XPLR reports on the need for aggregations and alliances in the moving image sector in order to remain competitive.
According to experts, the development of television will continue to be characterized by technical innovations and new sources of revenue. The traditionalist TV model, which was previously largely a one-way street, is now complemented by IP return channels that enable interactive access. This could also have long-term effects on the acceptance of streaming platforms and user loyalty.