Remax Austria: This is how digitalization is revolutionizing the real estate industry!

Remax Austria: This is how digitalization is revolutionizing the real estate industry!

Bernhard Reikersdorfer, Managing Director of Remax Austria, emphasizes that effective thinking and acting in the network are the key to the success of his company. Remax, the largest real estate agent network in Austria, Europe and worldwide, aims to ensure the best possible service for customers. This is achieved through close cooperation between the brokers, which makes it possible to offer properties from all Remax members. This significantly maximizes the choice for search customers. Remax was founded in Austria in 1999 by Alois Reikersdorfer and has developed greatly since then.

Bernhard Reikersdorfer has been at the helm of Remax Austria since 2006, while his brother Peter joined the company as co-managing director in 2018. The network now has 120 office locations, which are operated by 90 franchise partners, in which 620 real estate experts and a total of 860 network members work. A central concern of Reikersdorfer is improving the image of brokers in the industry.

Digitalization as a success factor

An essential part of Remax’s development is digitalization. Digital solutions such as digital viewing certificates and digital purchase or rental offers are offered. Particularly worth mentioning is the digital offer process (DAVE), which revolutionizes market price determination in real estate brokerage. Remax plans to grow to around 150 office locations by 2030 in order to reach even more customers.

Remax’s target group consists of both experienced real estate experts and career changers. In order to promote the training of members, the Remax Academy was launched in 2006. This is also open to non-Remax members and contributes to the professionalization of the industry. In Austria, Remax currently has a market share of 7.5 percent in the residential real estate sector. Reikersdorfer is optimistic about the future of the real estate industry, as housing needs remain constant.

Market development and trends

Current market developments are influenced by various external factors, as a survey by EY shows. According to this survey, 100% of the approximately 50 investors surveyed rate Austria as a real estate location as attractive or very attractive. 71% of respondents expect an increase in volume in the real estate market, while 28% believe in a decrease in volume. These figures reflect a positive trend, especially in uncertain times when investors are looking for safe forms of investment, especially real estate.

Important megatrends that influence the market are digitalization, climate protection and demographic change. Demographic change is perceived as the most important influencing factor on the real estate market. The demand for living space per person is increasing, while the birth rate in industrialized countries is expected to decrease. In addition, the population is getting older, which also influences demand. The EU's climate-neutral requirements, which are to be achieved by 2050, and Austria's goal of being climate-neutral as early as 2040 require investors and project developers to take these trends into account when planning and investing.

As leadersnet.at reports, the developments in the Remax network are closely linked to these market developments. Continue to strive for a positive market position with a clear focus on digitalization and training, while taking into account market changes and the needs of society. For further information about Remax Austria, the franchise portal can also be consulted.

It is crucial for investors and players in the real estate industry to monitor the dynamic changes in the market. The comprehensive trends described by EY highlight the need to integrate modern approaches and sustainable solutions in order to keep pace with the demands of the times.