PR-Tech Day 2025: How Ki revolutionizes the communication world!

PR-Tech Day 2025: How Ki revolutionizes the communication world!

Österreichisch-Amerikanische Gesellschaft, Wien, Österreich - On April 29, 2025, the first PR Tech Day took place in the Austrian-American Society in Vienna. The event was initiated by Observer and Commclubs Bayern and was aimed at industry professionals that took part in the event both on site and in the live stream. The focus was on the innovations in communication work, in particular the influence of artificial intelligence (AI) on the PR industry. According to Leadersnet emphasized Florian Laszlo from Observer the importance of modern technologies and tools in the PR area.

Petra Lorenz, Managing Director of Commclubs Bavaria, presented the event as a valuable opportunity to exchange leading heads in the industry. The program included a variety of lectures and discussions that were specifically concerned with the opportunities and challenges of innovative technologies in PR. The event not only attracted several speakers, but also numerous interested parties from the industry.

lectures and impulses

The lectures were shaped by experts who gave interesting insights into the use of AI in the PR. Katrin Krall from ServicePlan gave a lecture on "How AI agents will change the PR", in which she explained the challenges of communication work, such as the preparation of current topics and the quick response to media changes. Your over eight years of experience in the development of AI strategies underlined the relevance of your contribution.

Bernhard Seikmann von Wunderwerk presented how to optimize relevant content for journalists and make internal work processes efficient. Gerrit Gericke from Edelman addressed the integration of AI into everyday work and showed how AI has become an essential instrument from a buzzword. His over 20 years of experience in the communication industry gave his lecture additional value.

also Simon Gebauer from Observer Brand Intelligence emphasized how AI can contribute to the more precise evaluation of media resonance. Catharina Fendt from Ikea shared the knowledge of how digital PR strategies are revolutionized by AI and smart technologies. Another lecture by Arno Scharl on AI technologies for the creation, analysis and visualization of digital content addressed the development of a dashboard to identify "Breaking News".

panel discussion and networking

The event closed with a panel discussion moderated by Florian Laszlo. Experts such as Caroline Bayer, Catharina Fendt, Katrin Krall and Gerrit Gericke discussed the opportunities and challenges of innovative technologies in PR. There was agreement among those present that AI will not replace people, but can take on specific tasks.

an essential point that was also discussed in a blog post by Nicola Wohlert on News Aktuell is that artificial intelligence receives significant attention in the PR industry. It offers opportunities, such as efficiency increases and 24/7 availability through chatbots, as well as risks, including the possibility of loss of authenticity in AI generated content and data protection concerns.

The participants of the event also had the opportunity to have further discussions when they are going to have further discussions after the official program, which further deepened the exchange about innovations in the PR.

Overall, the PR Tech Day 2025 impressively showed how important the exchange about new technologies is for the future of the PR industry.