New master's degree at the University of Applied Sciences Wieselburg: Innovation meets marketing

New master's degree at the University of Applied Sciences Wieselburg: Innovation meets marketing

The University of Applied Sciences Wiener Neustadt plans to introduce a new part-time master's degree in autumn 2025 entitled "Business Innovation & Brand Experience Marketing" on the Wieselburg campus. This step represents a further development of the previous "Product Marketing & Innovation Management" program and brings exciting innovations.

The Master's course aims to train students comprehensively in developing and marketing innovative products and services. Special emphasis is placed on the creative process, which includes the emergence of ideas up to the successful implementation on the market. The students will learn how to maximize the success of a product through strategic planning and appealing brand experiences.

expanded priorities and new approaches

One of the most important innovations in the program is the focus on expanded priorities. The participants will not only deal with the classic aspects of product marketing, but also with innovative approaches to create brand values. This is about not only offering products and services, but also integrating them into an inspiring brand experience that appeals to the target group.

The range of courses includes various modules that enable students to train well in the field of business innovation. The focus is on the integration of theory and practice. The participants are encouraged to develop their own creative ideas and to implement them under expert guidance.