Crisis at Samsung: Board warns of survival or dying!

Crisis at Samsung: Board warns of survival or dying!

Samsung Electronics, the largest company in South Korea, is in an existential crisis that, according to CEO Lee Jae Yong, requires decisive steps towards strategic realignment. In a video message aimed at 2,000 managers of the company, he emphasized the urgency and made it clear: "It is about survival or dying." Lee asked the managers to invest in the future, even if this was associated with short -term loss of profit, reported the South Korean news agency Yonhap.

The challenges in front of which Samsung is facing are considerable. The company loses ground, especially in the highly competitive market for computer chips and smartphones. The company Stark is burdening the deficit in the area of high-performance semiconductors, especially with regard to the rising AI market. In addition, the domestic competitor SK Hynix exerts additional pressure, while the overall disappointing business results of the fourth quarter of 2024 tighten the situation. Analysts forecast that the business profit of Samsung Electronics could decrease by more than 20 percent in the current quarter, such as Investment Week reported.

The global market share in the areas of television and smartphones shows that Samsung is in a race against time to find back to old strength. Lee’s an urgent appeal for future investment is viewed as a critical step in order to secure the position of the company in the global market and to strengthen innovative strength, according to OE24 . The pressure on the South Korean electronic empire is huge and the next few months will decide whether Samsung will be able to reinvent and remain competitive.