The press strengthens digital reach: Access to the New York Times!

The press strengthens digital reach: Access to the New York Times!

The Austrian daily newspaper "Die Presse" has presented a new digital offer that now gives its subscribers access to the renowned US daily "The New York Times". This strategic expansion aims to strengthen the position of "Die Presse" in the premium segment and to emphasize the global relevance of high-quality journalistic content. The new subscription offer will particularly benefit young, media-savvy target groups in Austria, which value sound reporting and entertainment.

Editor -in -chief Florian Asamer underlines the importance of this initiative, which positions “Die Presse” as a leading quality newspaper in Austria. Readers can now access a wide range of content, including national and international news as well as specific formats such as news, games, cooking, audio, wirecutter and the athletic, all without additional costs for existing subscribers from the digital "press".

New subscription offer with additional advantages

The new subscription offer is now available for interested parties. It applies until May 31, 2026 and costs 3.99 euros a week in the first 12 months, which corresponds to a 4-week billing of 15.96 euros. The prerequisite for the conclusion of the subscription is that no digital subscription was covered by "Die Presse" in the past three months.

• Free additional services: "Die Presse" newities, reading recommendations and club newsletters.
• use on up to 5 end devices worldwide.
• After 12 months, the automatic transition to a regular subscription to the normal tariff of EUR 27.96 4- weekly.
• termination possible after 12 months at any time, with a period of four weeks.

An access code that is provided by email within 24 hours of acceptance of the action conditions, the redemption requires until July 1, 2026. It is important to note that this code cannot be combined with other offers and has no cash value or credit.

changes in media use

The introduction of this offer falls during a time when media use in Austria is very changing. According to current statistics, the population spends an average of over five hours a day with media, with younger users in particular increasingly prefer online media. Around 14- to 29-year-olds consume online videos on average for almost two hours a day, with platforms such as YouTube and Netflix.

Despite the increasing relevance of digital content, traditional television remains very popular for many Austrians, especially in the older generations. These developments make the provision of appealing digital content all the more important in order to meet the needs of the different target groups.

With the extended digital offer, "Die Presse" shows how it reacts to the changed media preferences and at the same time promotes journalistic quality. Readers can look forward to an enriched offer of information that includes not only local but also international perspectives.